Jan 23, 2018
Canadian dairy co-operative celebrates 60 years with a modern new look that sets the stage for further growth and innovation
Mississauga, Ontario – (January 23, 2018) Gay Lea Foods Co-operative Limited (“Gay Lea Foods”) today unveiled a modernized new logo and website reflective of its future outlook and investment plans as a leader in the Canadian dairy industry dedicated to innovation, the development of high quality products, and growing the market for Canadian milk.
Building upon 60 years of growth and innovation in the Canadian dairy industry, the new logo retains the well-recognized Gay Lea Foods script – with a contemporary twist – and projects a clean, modern image that aligns with Gay Lea Foods’ presence as a preferred dairy supplier, product innovator and engaged partner in the Canadian agriculture and agri-food sector.
“We’re very proud to announce that Gay Lea Foods is continuing to advance in 2018, not only through our investments and new business ventures, but with a brand identity that is a testament to our remarkable history, and a tangible symbol of the direction we’re heading in,” says Gay Lea Foods Chair, Steve Dolson.
“We’ve been on a fantastic trajectory, as plans to expand our foods and ingredients business have taken shape through multiple acquisitions and a persistent strategic focus on innovation, ingredients and industry leadership,” President & CEO, Michael Barrett added. “Now it’s time for our brand to embody the business we’ve become and the direction we’re heading.”
The newly launched website at gaylea.com has been redesigned to highlight the co-operative’s growing brand family and catalogue of products, while showcasing how Gay Lea Foods stays true to its Born on the Farm heritage and co-operative values as a proud Canadian dairy business. For the first time, the site will also allow registered Canadian charities working to support education, poverty relief, co-operative development and community well-being projects to apply online for funding through the Gay Lea Foundation.
The new logo and website were unveiled at the co-operative’s 2018 Annual General Meeting in Mississauga, where Directors kicked-off 60th anniversary celebrations with a stirring video chronicling the impressive story of Gay Lea Foods over the past six decades: from a small group of Ontario farmers who came together with a common vision in 1958, to a thriving Canadian dairy industry leader with members on more than 1,360 dairy farms, more than 4,250 members overall, and production facilities across Ontario, Manitoba and Alberta.
Barrett highlighted a number of the co-operative’s recent and ongoing successes at the AGM, emphasizing Gay Lea Foods’ forward-thinking mindset and motivation to reinforce a sustainable and growing dairy industry in Canada. Highlights include:
Reflective of these milestones and Gay Lea Foods’ continuing investment in growth and modernization, the co-operative’s new brand identity will be rolled out in all Gay Lea Foods communications and online channels today, and across products and facilities in the coming months.
ABOUT GAY LEA FOODS
Gay Lea Foods is as renowned for its co-operative-inspired values as it is for its quality products: from the moment our milk is Born on the Farm, until our products reach the table, our farmers, members and employees collaborate to meet member needs, contribute to the sustainable development of communities, and ensure that Gay Lea Foods is well positioned to lead as an innovative and growing Canadian food business. 100% Canadian-owned and operated, the co-operative is the first of its kind to include licensed dairy cow and dairy goat members, and process both kinds of milk into a range of dairy products – from the consumer favourite Spreadables and North America’s first SmoothTM Cottage Cheese, to Nothing But CheeseTM, an innovative snack made with 100% cheese.
LINK
Gay Lea Foods
CONTACT:
Robin Redstone
Communications Manager, Gay Lea Foods
rredstone@gayleafoods.com
905-399-0403
Nov 6, 2019
Ready or not, it’s time to get in the Holiday spirit! We have some excellent suggestions to get you geared up for this bustling restaurant season. From décor to easy adapt menu items and even charitable suggestions, we have the tricks of the trade in an actionable format for you! Get Dec
Nov 6, 2019
While these may seem like logistical challenges with margin pressures, you can’t ignore their growth! It’s time to get in the game or risk getting left behind. How much of an opportunity is it? Take a look at some facts: Delivery sales jumped by 44% in 2018 over 2017 The term was “
Nov 6, 2019
Just as consumers have pushed for customization in foodservice, choosing everything from bowl formats to burritos to the ingredients that go into each of those, consumers are now looking to custom diets that fit their individual lifestyle. And just to drive home how vital food is to overall health
Apr 3, 2019
Halloumi cheese is making its way up the list of popular food trends and with good reason! Known for its robust texture and savoury flavour, it’s high melting point makes it perfect for grilling or pan frying without loosing its shape. Pleasantly crisp and savoury on the outside, deliciously me
