Dec 2, 2024
TORONTO, ON, December 4, 2024 – Gay Lea Foods is returning to Toronto for the 2024 Holiday season with an immersive holiday pop-up experience – Gay Lea Shortbread Village. The free family-friendly festive pop-up will runs from Thursday, December 5 to Sunday, December 22 at The Well (lower level, 486 Front St. West.)
Guests can create whimsical characters that will help build Canada’s largest shortbread village, celebrating our country’s unique population. Decorating workshops will allow consumers to create characters to add to the collaborative decor of the whimsical shortbread village. Shortbread cookie decorating will also be available from December 5 to December 15. For every share made using the tag #GayLeaShareJoy, Gay Lea will donate $1 to Habitat for Humanity Canada, with the goal of raising $10,000 CAD.
Thoughtfully designed to evoke joy in guests of all ages, visitors will be transported to a charming shortbread village filled with enchanting experiences including a miniature shortbread town embellished with frosting icicles, glitter, sprinkles and sugary confections.
“We’re excited to bring a ‘sweet’ new immersive holiday experience to Toronto for the 2024 holiday season with our Gay Lea Shortbread Village pop-up that celebrates the cherished memories made from baking Christmas treats with loved ones – from shortbread cookies to holiday cakes and everything in-between,” said Erin Matier, business unit director at Gay Lea Foods. “Our holiday pop-up installation is one of our favourite ways to creatively express and share what Gay Lea stands for, including spreading joy and giving back to our community.”
In line with its brand mission of supporting communities and sharing joy, Gay Lea Foods has partnered with Habitat for Humanity Canada, a national organization that brings communities together to help families build strength, stability and independence through affo rdable home ownership.
Gay Lea Shortbread Village Holiday Pop-Up
The Well, 4186 Front St. West. Toronto, lower level
December 5 to December 22, 2024
Wednesdays and Thursdays: 2 p.m. to 8 p.m.
Fridays, Saturdays and Sundays: 12 p.m. to 8 p.m.
@gayleafoodscoop, #GayLeaShareJoy
MEDIA CONTACTS:
Aly Tsourounis | aly@artpr.ca | (647) 297-9124
Michelle Easton | michelle@eastoncc.ca | (416) 454-9060
ABOUT GAY LEA FOODS CO-OPERATIVE LTD.
Gay Lea Foods is a 100% Canadian-owned dairy co-operative with members on more than 1,300 dairy farms in Ontario and Manitoba, and more than 4,100 producers and shareholders. Together, we are passionate about producing foods and high-quality ingredients that our customers love and trust, while ensuring the value our business creates flows to the members of our co-operative, our employees, and the communities we touch. This is how we achieve our vision of Enriching communities co-operatively. This is what we are working together to achieve. This is Gay Lea Foods. Please visit gaylea.com to learn more.
ABOUT HABITAT FOR HUMANITY CANADA:
Founded in 1985, Habitat for Humanity Canada is a national charitable organization that brings communities together to help families build strength, stability and independence through affordable homeownership. Habitat’s unique national affordable homeownership program allows eligible families to purchase a home at fair market value with an affordable mortgage. With the generous support of donors and volunteers and working with 45 local Habitats in every province and territory, we provide a solid foundation for better, healthier lives. Habitat for Humanity Canada is a member of Habitat for Humanity International, which was established in 1976 and has grown to become a leading global nonprofit working in more than 70 countries. For more information, please visit habitat.ca and follow on social @HabitatCanada.
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